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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren BuffettIf you’ve ever been tempted to use an in-house or machine translator to localize your software, consider outsourcing your software translation to a professional translation company. Below are a few advantages of outsourcing to a professional translation company.
1. Harness Quality Control and Review Procedures Offered by a Professional Translation Company
Automatic translation tools can be error-prone, as you have probably seen at some point. Also, they often struggle with linguistic variations, such as slang, technical jargon, and abbreviations that are ever popular in English. In contrast, professional translators know when to translate words [or “text”] and when to translate cultural contexts. In essence, they can fully localize the text and avoid embarrassing situations caused by significant cultural differences.2. Establish Credibility by Partnering with a Professional Translators
When you work with an outsourced professional translation company, you get the expertise of professionals trained specifically in translation. In other words, you can tap into a wealth of experience and resources that you do not have in-house. Having already been through it all, professionals have developed a best-practice formula and are ready to share that knowledge with you to create a better product.3. Don’t Break the Budget – Resources and Dollars
It is more cost-effective to hire a professional translation company. The initial cost of outsourcing might be higher, but consider what you could save in time and resources. Hiring internal teams involves a lengthy process of interviews, recruiting, and training. It is a costly undertaking that may require you to invest in specialized tools and have someone on the payroll who may lack project-specific skills. We have worked with many software professionals and learned that a client’s time and energy are just as precious as their budget. Given the varying requirements of software localization, it makes sense to outsource it to professionals on a project-by-project basis. This will save you a lot of time, money, and energy in the long run.4. Maintain Quality and Consistency with Translation Memory Tools
Picture your company’s needs two years from now when you have to launch an upgrade to your app. Will you rely on the memory of the guy who used to work on the translation desk? It will be much more practical to rely on a sophisticated translation memory database that a professional translation company specifically builds for your organization. Computer-assisted translation tools, known in the industry as CAT tools with built-in translation memories, can keep costs down and achieve an invaluable level of consistency that Ted from Translation can’t. A professional translation company streamlines the localization process by storing translated text for future use. In other words, every future edit, text rewrite, punctuation change, and spacing change can be consistently and conveniently reproduced in all supported languages. Further, a professional translation company usually employs multiple professional CAT tools and will be able to choose the one that is best suited for your specific needs.5. Confidence to Focus on New Business with Scalability and Language Diversity
As projects come up and you need to hit the ground running, outsourcing to a professional translation company supports your scalable business model, giving you the flexibility and confidence to take on more complex challenges and go after that new business without juggling resources and interrupting your core business flow. In this scenario, sales are not limited by the availability of translation resources. A professional translation services company works to help you confidently win contracts over your competitors by offering a diversity of languages and services, and a quick turnaround time with a reliable translation partner for all your localization needs.6. Simplified Logistics — Bringing Together and Communicating with Translators
In many software companies, managers have multiple responsibilities and do not have the time or know-how to coordinate a team of language experts. How do you go about finding translators? How do you establish and ensure quality assurance procedures? Even synchronizing business hours and communicating across time zones is a challenge. You are busy running a business, so let your professional translation services company be the one to stay up all night, if need be, allowing you to focus on what you do best.7. A Head Start in Marketing
8. Highly Professional and Thorough Translation Services
Let’s say you want to market your innovative business software in Asia. A technical translation company specializing in software localization will be able to offer a software localization solution, including software testing, to help you make the software locally accessible in the target languages. The localization service will include customized user interface localization by translating graphics, symbols, colours, and text. Next, there is the translation of help files, supporting technical documentation translation, user agreement translation, and everything in between to ensure that the software is fully available to users in your target market. The thorough QA process helps ensure consistency and accuracy across all your app’s elements.9. Ability to Do More and Meet Deadlines
App launches are times of tremendous pressure and stress. Missed deadlines mean missed opportunities, but with a professional translation team, that does not have to happen. When you entrust an experienced global team of translators to localize your app, efficiency is guaranteed. Your work is handled by professional native in-country translators who are language experts with extensive knowledge and experience in the technical field. The speed and accuracy with which this work gets done in a professional translation company can help you meet your expansion goals and keep your investors happy.10. Translation Done by the Book
A professional translation company employs the best talent. Teams of handpicked linguists are carefully assembled based on both linguistic and technical proficiency. This does not just save you time and the costs associated with hiring. It also guarantees that your work is done to the highest quality standards. Professionals work with ethical guidelines and in observance of industry best practices. You have an advantage here—it gives you peace of mind regarding confidentiality, professionalism, intellectual property, cybersecurity, and objectivity. Put another way, a professional translation services company handles the projects with your interest at heart. Their team is committed to safeguarding your data and materials from prying eyes. They are dedicated to delivering their very best in each project. Finally, they do the work without individual influence and bias.11. Keeping Up with the Times
Language and culture are not static; they tend to change over time. If you target your application to a specific global community, staying on top of these trends is crucial. One of the most significant advantages of partnering with a professional translation company is the freshness of context and conventions. Professional translation services are well-versed in language, culture, and consumption patterns and trends, and are a valuable source of guidance. For clients, this means appealing to target audiences and, if needed, being perceived as locals.12. You Get the Advantage of a Professional Translation Company’s Well-Established Work Processes
