ThoughtExchange, based out of Rossland, BC, is a leading provider of collective intelligence solutions, specializing in platforms that facilitate dynamic, large-scale idea-sharing and feedback collection.
Their flagship product leverages advanced algorithms and data analytics to enable organizations to gather diverse perspectives from stakeholders in a structured and efficient manner. The platform is designed to help organizations harness the collective wisdom of their communities, driving informed decision-making and fostering inclusive engagement.
The core functionality of ThoughtExchange’s product revolves around its ability to capture and prioritize input from participants, allowing users to see and build upon each other’s ideas in real time. This collaborative approach enhances transparency and ensures that a wide range of viewpoints are considered.
By utilizing sophisticated data analysis tools, ThoughtExchange provides actionable insights and trends that organizations can use to address key issues and drive strategic initiatives. This makes it an invaluable tool for businesses, educational institutions, and nonprofits aiming to optimize decision-making and enhance stakeholder engagement.
As a rapidly growing company focused on the education sector, Thoughtexchange faced strong competition in its chosen marketplace.
The company had seen excellent growth initially, but the leadership team had aggressive plans for sales; they recognized that an English-only user interface would hinder their ability to move into regional markets in eastern Canada, the southern USA, and Latin America.
Customers were requesting such expansion, and they had to respond. In particular, they needed to offer a French option for Canadians in Quebec and elsewhere, as well as Spanish and Armenian options for communities in California and Texas. French and Spanish translations became crucial.
Seeking a software localization provider became crucial, as the service would be an ongoing requirement. To successfully negotiate deals with education districts and provide a positive user experience, they would need translations of their interface strings/UI localization and supporting documentation, such as the software participant’s Terms of Use.
Thoughtexchange sought out a software localization provider that could handle its ongoing translation needs in a timely manner to enable it to achieve its business goals. They found Art One through a positive word-of-mouth referral.
“Through testing, we discovered that Art One Translations is incredibly responsive,” says Shelly Bezanson, Director of Releaser with Thoughtexchange.
“We use them because they stack up so well against their competition. They’re accurate and timely—we can just send them a list of what we need, and they get it back to us. Even on short notice, they do their best to accommodate any last-minute requests. Their translations are easy to incorporate into our software.”
They appreciate that Art One sources translators who use the target language as their native language. “If we’re getting a translation into Spanish, it’s by someone who lives and breathes Spanish. I know care went into this process.”
The cost of software localization services was also less than Bezanson expected. “We’ve had no surprises, budget-wise. It’s excellent value.”
“I’ve been working with Art One translations for many years now and trust them to be incredibly reliable with their estimates and accurate with their translations. On more than one occasion, Olena has successfully delivered on very short notice. She has also graciously accepted feedback and has been open to some less than standard requests we have had.”
“Art One’s fast response time has been impressive,” Bezanson adds. “We had a recent release that got bumped up earlier than expected. We were late getting our documentation to Art One, and a holiday weekend was coming. Art One reassured us that their Spanish translators were on different holidays, and they managed to coordinate an international effort opposite to our working day to get us what we needed. I am very grateful for the excellent relationship we have with Art One Translations.”
Miriam Bailey, Release Coordinator with ThoughtExchange, adds: “I have been very impressed with the quality of their work as well as their flexibility for late additions and requests.”
Art One’s reliable software localization service has enabled Thoughtexchange to meet and possibly even exceed its goals for growth in targeted sectors.
By localizing User Interface and adapting its platform for different languages and cultural contexts, ThoughtExchange improved its user engagement, allowing it to better serve diverse stakeholders and enhance communication across different languages and regions.
“We’re so much more inclusive now,” Bezanson says. “Being able to provide the experience in someone’s native language was huge.”
“They consistently turn our projects around in a timely manner and are very easy to work with!” Shonagh MacRae, Product Manager with ThoughtExchange, notes.
“If you’re looking for a software localization provider who is responsive and cares about you as a client, I would recommend Art One Translations without hesitation!”
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Related services:
Relevant sectors:
SaaS · Education Technology · Public Engagement
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