Software Localization

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Why Software Localization Matters

In simple terms, localization goes beyond translation by adapting software to the language, culture, and expectations of each target market.

Benefits of Software Localization

Release your software to a global marketplace.

Software localization offers tremendous value to companies by helping them leverage the success of their products in new markets and languages. Having your software localized can assure better customer experience, higher satisfaction, and higher reviews and ratings, which inevitably lead to increased sales, retention and repeat purchases, in addition to growing your brand worldwide.

Watch a short video to learn how software localization by Art One Translations can help you release your software to a global marketplace.

Mobile App Localization

Mobile app localization is a core part of software localization, helping apps perform naturally across languages, devices, and app store environments.

How Mobile App Localization Increases Downloads and Revenue

Mobilel apps that are properly localized can see up to 128% more downloads and a 26% increase in revenue per country, according to a study by FoxData.

That kind of growth happens when users feel like the app was made for them—language, layout, and cultural context included.

With smartphone usage projected to hit 7.3 billion globally by 2025, as reported by DemandSage, the potential to reach international users has never been greater.

At Art One Translations, we help you tap into that potential. Whether your app is on iOS or Android, we make sure it looks, feels, and functions like it was built for each local market from the ground up.

From App Store listings to runtime user experience, we adapt language, layout, formats, and flows to feel fully local—everywhere your users are.

Our expert team of linguists, localization engineers, and QA professionals, backed by proven workflows and smart tools, delivers a seamless, high-impact experience across all markets.

Key Elements of Mobile App Localization

Mobile app localization involves adapting multiple elements of an app for different languages, cultures, and regional markets. Typical elements requiring localization in a mobile app include:

Mobile App Localization: App Language, User Experience and Functionality

Professional mobile app localization goes beyond simple translation and reformatting.
Every element—UI flows, dialogs, user behaviors, and text inputs—must feel natural and intuitive to the user. Art One Translations’ experts ensure every facet of your mobile app is adapted to regional specifics: time, date, currency, links to local services, and even 3rd-party resources.

We deliver interfaces that seamlessly handle foreign characters, alternate language directions, and adapt to the display and keyboard variations of devices in different markets. We also help test your app across multiple platforms to guarantee a smooth user experience everywhere.

With mobile usage dominating the digital landscape, global users expect apps to “just work” in their language and culture. They’re tired of cut-off text, broken layouts, odd punctuation, untranslated strings, strange sorting, and other bugs that scream “poor localization.” We make sure your app stands out for the right reasons.

App Store & Marketplace Localization

The listing in the App Store creates the first impression international users will have of your mobile app, so it’s important to highlight the localized versions. We will work with you to ensure that the descriptions, images, screenshots, and promotional videos for devices or tablets are localized before launch. Cultures and perceptions within each market may even necessitate changes to features or naming.

From the point of purchase onward, it is imperative to create a positive customer experience in the user’s own language. Having an understanding of best practices for global markets, as our experts do, will help you deliver an accurate and authentic user experience and create a positive review opportunity.

App Store Optimization for Global Reach

We will also partner with you for your App Store Optimization (ASO). To reach the widest audience and help users find your app, the title, description, and keywords will be translated into target languages.

A localized campaign directing traffic to downloads via social media, news releases, and referrals in the target language is another key factor — the more downloads your app receives, the higher it ranks in App Store search results.

Key Challenges of Software Localization

Different lengths of languages. Some languages are longer (wordier) than others, so space modifications might be required during UI localization. Different writing systems and directions of the source and target language can also be problematic —characters versus hieroglyphs, right-to-left, top to bottom languages, etc.
Date, time, currency, and address inconsistencies. In some countries the date starts with the month, in others with the day; some countries use 24-hour clock, while others use PM and AM; in Europe, a comma denotes fractions, while in North America it denotes thousands; addresses are written in different ways depending on the country.
Differences between two versions of the same language. If someone in Paris translated your software to French, it will most likely not be user-friendly in Quebec, and vice versa. Read more about these differences here.
Culture-dependent meanings of icons and underlying connotations of color schemes. Colors can carry specific meanings in some cultures, which might require adapting a document’s color to fit cultural specifics.
Text versus code. We’ve all seen how a single error can turn a major software release into a frustrating, bug-prone disaster. If, for whatever reason, the code has been modified during the translation process, it can have a dramatic effect on software functionality.
Inaccuracies. A tiny error in translation can cause corporate consumers, buyers, and resellers to lose trust in your product and brand. Restoring your reputation in the market is often very difficult, time-consuming, and expensive.

Components of Software Localization

At Art One we are experienced in localizing many components of software, including:

A Localization Process that Accelerates Your New-Market Launches

Ideally, software is developed with internationalization in mind, so localization can start as soon as the development of the original software version is approved in the original language.

Many other tasks need to be completed in coordination with the localization and should be ready at launch, such as technical documentation, website, marketing, and sales support materials.

Proper alignment and coordination are key for the launch team and really help companies bring products to market sooner, increasing both revenue and ROI.

Translation Updates & Revisions

When it’s time to update your software and documentation, or add new language versions, you will benefit from our established framework and the knowledge database we have built during initial work on your project. Having these in place, along with a dedicated team of translators, will save time and reduce the costs of future updates.

Software Localization Technology

Our expert translators use computerized translation tools to build relevant translation memories, which help clients achieve homogeneity within their texts and ensure consistency throughout the different phases of the translation process, as well as for consequent releases.

We use the latest Computer Assisted Translation (CAT) tools, such as SDL Trados Studio, Tag Editor, Passolo, and MemoQ, and as part of our process we create Translation Memories, Glossaries, and Term bases to maximize consistency and minimize current and future costs.

Multiple Translation Technology Options

We are translation-technology platform-independent and can work with files of practically any format, delivering translated and localized files in the same format in which they are received.

We are skilled in modern publishing tools such as:

Software products often launch simultaneously across multiple technology platforms or ramp up from one platform to many after rapidly gaining traction. We enable your success, whichever path you choose.

Whether your software appears in a desktop application, web browser, console computer monitor, smartphone screen, or other medium, our specialists deftly adapt the messaging and feel between platforms:

Multilingual Software Localization

We can localize your software into most of the languages of:

For every localization project, we assemble a dedicated team of experienced specialists, including in-country translators who have been selected based on their familiarity with the subject matter, in-country editors, graphic designers, and a project manager, all of whom work together with the client’s localization lead, software development lead, or business team lead to assure that the project runs efficiently and on time.

Our team is deeply familiar with the technical challenges of right-to-left languages (Arabic and Hebrew) and double-byte character sets (Chinese, Japanese, and Korean), as well as differences in length and geographical variations in the same language. We also support international encoding standards like Unicode to ensure consistent text display across platforms.

Software Localization Case Studies

Art One delivers JSI’s technical translation and software localization — covering interface text, manuals, RFPs, FrameMaker files, install guides, maintenance instructions, release notes, warranties, help sections, marketing materials, and more.

Recollective needed an end-to-end software localization strategy to serve its worldwide clients. We simplified their expansion with precise UI translations into 11 languages, enabling them to grow sustainably and reach international markets faster.

ThoughtExchange relies on Art One as its trusted partner for multilingual software localization, delivering ongoing translations for UI strings, seamless integrations, supporting documents, participant terms, and key materials that reach diverse global audiences.

We deliver reliable and cost-efficient software localization and translation services for Copperleaf, managing large-scale interface elements like tooltips, menus, hints, and prompts, along with supporting docs, HR communications, and marketing assets.

Why Choose Art One Translations for Software Localization

Trusted localization experts with many years of experience helping clients localize enterprise software, web and mobile applications, and equipment firmware;
Proven methodology and three-step quality assurance process in place for bringing your software to the world;
Accuracy and consistency. With the help of the latest Computer Assisted Translation (CAT) tools, we create Translation Memories, Glossaries, and Term bases that assure the consistency of our translations;
Reduced time and cost of updates with Translation Memories and other resources created during the initial translation phase;
A localized user experience that speaks to your customers on a deeper level will empower the effectiveness of your software beyond standard translation.

Satisfaction Guarantee

We are a customer-centric company. Your satisfaction is our ultimate goal. As we understand that no two clients are the same, we are very flexible and careful in delivering exactly what is expected, and in most cases, we exceed our clients’ expectations. All you need to do is send us the updated versions of your files, and we will take care of the rest.

Localize with confidence. Launch globally.

Rely on Art One Translations for software localization that drives results.